Challenge: Create a visual identity for Funäsdalen setting them apart from the competition and positioning them as the go-to resort for high level skiers.
Approach: Understanding what drives the the target audience and elevate what’s special with Funäsdalen.
Solution: The mountain is yours. A dynamic identity based on the tracks from the different activities the mountain offers highlighting the versatility in Funäsdalen and its visitors. The aim was to make the identity feel alive, dynamic and energetic.
I made a custom software concept for creating different versions of the logo and generating patterns from it.